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Czech centers, their evolution and role in trade support
 Němečková, Jitka ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The diploma thesis is mainly focused on Czech centres with emphasis on their role in promotion of Czech republic abroad. In fact it is a comprehensive overview of realistic options of Czech centers to work effectively in area of presentation of Czech republic and to support development of trade relationships between Czech republic and foreign countries. The diploma thesis also pays attention to the cooperation among Czech centers, CzechTourism, CzechTrade and CzechInvest and is giving options of efficient coordination of their activities.
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